Because on that day, it will be clear who’s with us and (therefore) who isn’t. In each response, we’ve seen a new sense of vigour for the next Chapter of Thankyou. Some responded, saying this is better than they ever dreamed how ‘No Small Plan’ would land, others have thanked us for taking the hard road (not the quick wins – which were there!), and some said this way forward is ‘truly Thankyou’.
A few of us have lived every high and low of the ‘No Small Plan’ rollercoaster, but the response has been overwhelming to those who heard it in their entirety. Over the past few weeks, I’ve had the opportunity to take those who’ve walked very closely on ‘No Small Plan’ through where we’ve landed. It’s a name given to a group willing and prepared to go against the grain when it comes to ‘the way’ business has always been done. The board pack was titled ‘The Revolutionists’. Just before Christmas, our board reviewed where we landed. But most things in the history of the Thankyou story do. But here we are seventy eight weeks into our five-week campaign (lol).Īnd like explorers that set sail to find an Island that not all believed was there, we found it – although it looked a little different to what we expected (plot twist). If we didn’t, we’d be making announcements a long time ago. We stuck to those last five words stronger than maybe some anticipated we would. How? By securing a partner to help take this social enterprise to a global scale - without compromising our fundamental values. We set out to accelerate growth in the most efficient way to help end extreme poverty at global scale. We hadn’t set out to sell Thankyou, find a shortcut, or secure an ‘exit’ for the founders. Then on other days, I was left hope-filled as we encountered people who were willing to challenge the way ‘yesterday’s business’ was done.
Over the period of time that followed the launch, I was left with hopes dashed on some days as two stories collided, one story about empowering consumers to make a product choice that exists to close an inequality gap – the other story using consumers’ product choices for the core benefit of shareholder gain.
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